On the back of growing trend for natural and organic products, ‘plant-based’ has become a new buzz word in the market. Hence, rising prevalence of natural and organic products has fueled growth in the eyeshadow market. Request a sample to obtain authentic analysis and comprehensive market insights beauty enthusiasts often opt for color cosmetics such as eyeshadows that are safe and provide a natural experience. As consumer perceptions of natural beauty products change, key players are focusing on product development and innovation to meet the unique needs and requirements of knowledgeable beauty enthusiasts and beauty bloggers. The demand for cosmetics like eyeshadow has been directly impacted by this trend’s transformation of beauty enthusiasts. As maintaining healthy skin becomes more important, natural products are growing in popularity among beauty enthusiasts. The market for home goods is seeing an increase in demand for natural and organic goods, and the cosmetics industry has seen this trend pick up speed. Regionally, North America and Europe are expected to emerge as the most lucrative markets, with the U.K, the U.S., Australia and Germany emerging dominant as key producers.

The eyeshadow market grew by year-on-year (YoY) 5.5% in 2021, reaching a market valuation of US$ 2.7 Bn.Įxpanding at a 6.8% CAGR, sales of eyeshadow are projected to top 743 Mn Units over the forecast period.

Mac eyeshadow